The North Face – Tred Tour
Connection Through Trail.
We were asked by The North Face to organize a series of outdoor excursions and events as a part of Tred Tour, a 20-city wide trail-based event series for runners and hikers. We curated a number of experiences across California that included hikes, backpacking trips, group trail runs, and more.
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BACKPACKING SERIES
Through the Tred Tour, we launched a community backpacking series featuring five guided adventures through Southern California’s most iconic peaks. Participants gained access to a full backpacking gear locker from The North Face, including the launch of their new trail shoe. In less than 24 hours, over 1,000 LA based outdoor enthusiasts registered for a chance to gain access to the 50 spots.
TRAIL HALF MARATHON
We organized 2 unsanctioned Trail Half Marathons through Griffith Park, starting and ending at Usal ORC in Silver Lake. These events put 200+ attendees in demo shoes supplied by The North Face to experience the ability to traverse city to trail in the heart of Los Angeles.
BY THE NUMBERS
- 300+ dirt surfers hit the trails in two unsanctioned trial half marathons, competing for prizes in various challenges.
- 2,000+ people vied for spots on the Tred Tour backpacking trips covering six iconic Southern California peaks.
- 1,000,000+ online impressions were made through our content creation across a multitude of platforms.
SOCIAL POSTS
Through these events, we created various forms of content that garnered +1M impressions across TNF social accounts. Many of these content pieces were produced and shot entirely by Usal, using our internal team of creators to craft high quality content that reflected the value of the brand.
