Nike ACG – Earth Tones Series
EARTH/TONES.
In partnership with Nike ACG, we conceived and executed ‘EARTH/TONES,’ a four-part outdoor event series fueled by ACG Technology. These events included Hike To Yoga, Bouldering, Outdoor Strength, and Trail Run, with each attendee receiving an exclusive collaborative capsule set from Nike ACG and Usal. Each event also featured an Usal guide collaborating with a Nike trainer.
Overview
Over the course of a month, we curated three dynamic events across Los Angeles, bringing over 1,000 registered guests outdoors to engage with Nike ACG. Each event featured immersive experiences, curated food and beverage offerings, and interactive brand activations. Additionally, we hosted an exclusive, invite-only launch dinner for 50 top influencers. The series generated over half a million impressions, amplifying Nike ACG’s presence and community engagement.
BY THE NUMBERS
- 200+ guests across all events.
- 1,000+ people rsvp's.
- 500,000+ online impressions were made through our content creation across a multitude of platforms.
