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Toyota Land Cruiser – HUF Release Event

Land Cruiser Meet Up

We were approached by Toyota Land Cruiser to curate, produce, and execute a release event for their highly anticipated HUF capsule collection. Set in the Malibu mountains, we brought together50+ members of LA cruiser community for a car meet-up like no other.
A decorative image from Usal Project
A decorative image from Usal Project

BY THE NUMBERS

  • 700+ guests across all events.
  • 2,000+ people rsvp's.
  • 200,000+ online impressions were made through our content creation across a multitude of platforms.
A decorative image from Usal Project
A decorative image from Usal Project
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