We were asked by Adidas Terrex to design, build, and program an experiential pop up for Otis Mountain festival in Upstate New York. We created a 10x20 festival footprint with a retail feel to showcase hero TERREX hiking and trail shoes, make the shoe demoing experience seamless, and program workshops and trail runs that embrace the one of a kind Otis community.

Content creation for Adidas Terrex new shoe launch

100,000+ online impressions were made through our content creation across a multitude of platforms.

By The Numbers

Adidas Terrex Otis Mountain Activaiton

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Usal Project

Adidas Terrex Otis Mountain Activaiton

Custom Build Out For Adidas Terrex.