Connect
Usal is a community-centered brand creating experiences and goods for the modern outdoor enthusiast.
We design and produce immersive outdoor experiences, community led events, and thoughtful brand partnerships that connect people back to nature. Operating at the intersection of outdoor, wellness, storytelling, and design, Usal creates spaces and moments where culture gathers and communities are formed.
Overview
Usal designs immersive outdoor experiences both with brands and on a bespoke level.
Events
Enthusiasts utilize Usal to book events across our core categories: outdoors, sustainability, wellness, and active. Our core community programming takes place in LA, NYC, and SF – with events happening in each city every month.
Community Spaces
In 2025 we opened Satellite and the Annex House – our flagship store and community space in Los Angeles, were we offer full brand takeovers paired with Usal-led programming.
By The Numbers
Since launching in April 2022, we’ve produced over 1,000 Usal events and have a core membership of over 25,000 hyper-local outdoor enthusiasts.
FAQ
Contact
As Usal continues to grow and branch out, we are always looking for inspiring individuals to bring into our community. If you are a guide or organization interested in collaborating on an event, or someone that's interested in working alongside Usal — please don't hesitate to reach out.