Los Angeles
Farmers Market Tour
How to Pick Perfect Produce – Exploring the Santa Monica Farmers Market.
Join us for a guided tour of the iconic Santa Monica Farmers Market with food expert and farm liaison Samantha Rogers, who has spent over a decade connecting chefs with California’s finest farmers. This immersive experience is designed to take the guesswork and intimidation out of navigating a bustling farmers market, especially when faced with unfamiliar seasonal produce.
Have you ever picked up a vibrant nectarine and wondered how to tell if it will be sweet or tart? Or debated between apricot varieties for baking? Maybe you've spotted something that looks more like a dinosaur egg than dinner and didn’t know where to begin. This tour is your chance to ask questions, taste ingredients on the spot, and learn how to make the most of what’s in season—directly from the people who grow it.
Title
When
06/11
Time
8:30 AM - 10:00 AM
Intensity
About
Sam Rogers has been a “chef - farm liaison” for chefs and restaurants in Los Angeles for over 10 years. With a passion for food and a deep understanding of the products, Samantha excels in bridging the gap between growers and chefs. She has a keen eye for identifying the best suppliers and maintaining strong relationships with them, always prioritizing reliability, transparency, and quality.
What's Included
Seasonal Tastings Along the Tour
Enjoy fresh, in-season samples straight from the hands of local farmers—including stone fruits, heirloom vegetables, herbs, and more—curated by Samantha as she walks you through her favorite stalls.Farmer-Selected
Enjoy fresh, in-season samples straight from the hands of local farmers—including stone fruits, heirloom vegetables, herbs, and more—curated by Samantha as she walks you through her favorite stalls.Farmer-Selected
Take-Home Produce
You'll leave with a hand-picked selection of fruits and vegetables from the tour, perfect for inspiring a market-fresh meal at home.Expert Guidance from Samantha Rogers
You'll leave with a hand-picked selection of fruits and vegetables from the tour, perfect for inspiring a market-fresh meal at home.Expert Guidance from Samantha Rogers
Benefit from over a decade of insider knowledge as Samantha shares pro tips on identifying peak produce, building relationships with farmers, and cooking with confidence.
Exclusive Market Map & Seasonal Shopping Guide
Take home a custom market map with Samantha’s vendor picks and a guide to what's in season and how to use it.
Take home a custom market map with Samantha’s vendor picks and a guide to what's in season and how to use it.
Recipe Inspiration & Cooking Tips
You’ll receive a printed card with seasonal recipe ideas and preparation tips inspired by the tour’s featured ingredients.
You’ll receive a printed card with seasonal recipe ideas and preparation tips inspired by the tour’s featured ingredients.
Community Connection
Meet fellow food lovers and market-goers, connect over your shared curiosity, and leave feeling more grounded in your local food system.
Meet fellow food lovers and market-goers, connect over your shared curiosity, and leave feeling more grounded in your local food system.
Itinerary
As we wind through the stalls, Samantha will introduce us to her favorite farmers and purveyors, sharing insider knowledge on selecting peak-season produce, how to use lesser-known ingredients, and tips for building relationships with market vendors. Whether you're a home cook, chef, or curious eater, you’ll leave with a deeper appreciation for the market and a basket full of inspiration.
With a reputation for her sharp palate, discerning eye, and deep roots in LA’s culinary scene, Samantha brings unmatched expertise to this experience—making the market more accessible, delicious, and fun for everyone.